come accennato nel precedente post, approfondendo alcuni temi che gli speaker proporranno al forum e rivolgendogli delle domande sui temi che affronteranno durante i loro talk, ho avuto l’opportunità di intervistare mark tamis e riflettere a tutto tondo sul grande tema dell’engament, ecco il botta e risposta:

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Q: today, more and more marketers are seeking to engage with prospects and customers. ultimately, marketers are looking toward egagement with the belief that it will lead to specific customer emotions and behaviors – measurable results like preference and sales – resulting in the recent uptake in the quest to find an engagement metric. but what is engagement? what does it really mean in marketing?

A: the social customer now has more means at their disposal than ever before to find and exchange with like-minded people – kind of like a village but now on a global scale. they will discuss your company and form their own opinions which they can then propagate if they choose through their social networks. this is regardless of the messages the company would like to position, and especially if it these are deemed to be incongruent with the actions of the company.  (continua…)